Native Instruments Joins the Loop and Sample Market with “Sounds”

Native Instruments Joins the Loop and Sample Market with “Sounds”

Native Instruments have announced they are joining the online Loops and Samples sector with the creation of a subscription based platform that will allow users to download royalty free loops and samples covering a large selection of music genres.

Sounds.com beta was launched on the 17th of January and is currently only available for US customers with other regions soon to follow. however in recent developments, NI have announced the acquisition of The Loop Loft – a leading online content library which specialises in recording musicians to make high-quality content for producers and music creators. This also sees The Loop Loft founder and CEO Ryan Gruss, take on a new role with Native Instruments as Director of Products – Content, where he will be in charge of creating content for Sounds.com.

Currently at launch of Sounds.com Beta, users have access to 500,000 sounds and loops, which are all individual tagged and can be sorted by BPM, musical key, genre and then arranged into playlists. Memberships cost US9.99/month and gets you access to the entire catalogue.

Native Instruments certainly aren’t the first to create an online sample subscription service, and there are many online stores where producers and music makers can access high quality sounds loops and sample packs, however, with NI having already generated a large and popular sound library of Maschine expansions packs, plus the sounds included in their Komplete and Komplete Ultimate range, a subscription based service from them makes sense and we’re excited to see it come to its full fruition. All of these announcements comes ahead of the news from NI last year, which saw them aquire $59 million investment from a private equity firm, so we may see more exciting news or products this year.

Native Instruments Joins the Loop and Sample Market with “Sounds”
Native Instruments Joins the Loop and Sample Market with “Sounds”

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