Brainworx, iZotope and Plugin Alliance are Now Part of Native Instruments

You may have noticed recently that Native Instruments updated its look by redesigning its company logo. There has been a lot of comment about this, but as we all know a logo does not make the company, it’s what’s under the hood that matters. And today NI shared that their new logo isn’t just about appearances, but a new evolution:  Brainworx, iZotope and Plugin Alliance are now part of Native Instruments!

So what does this all mean?

Here’s hot off the press from Native Instruments

This move will help NI create a seamless and consistent experience for customers that use Native Instruments, iZotope, and Brainworx products.

NI is working towards a future where you can:

• Use one unified log in for your accounts across our brands, so you don’t have to remember multiple sets of login details
• Utilize Native Access as the preferred destination for installing and authenticating a broader range of products, reducing the need for multiple product installation tools
• Get access to one Customer Care centre to get the support you need, across all product lines
• Visit a one-stop Shop and discover all the products across their brands, including all your loyalty offers and upgrades in one place
• Explore more tightly connected experiences and technologies across our products

This year, we can expect to see:

• More iZotope products available in Native Access (and more Brainworx products early next year)
• More educational content and stories featuring iZotope and Brainworx products on the NI blog and social media channels
• More cross-brand integration, ranging from product features to new product bundle offers

As a complementary marketplace featuring many third-party plugins, the customer experience at Plugin Alliance will remain distinct, but we will continue to coordinate sales and special pricing throughout the year.

What about Soundwide?

Some of you might remember back in 2022 when iZotope, Native Instruments, Plugin Alliance, and Brainworx came together as a group called Soundwide. While the spirit of Soundwide lives on—the Soundwide name wasn’t as familiar to the NI community.

With that in mind, NI made the choice to move forward with a brand that more people know and love: Native Instruments.

What’s next?

Keep an eye out for more updates and we hear on the grapevine that Native Instruments have some amazing new product releases planned that were all pretty excited about.

Meanwhile, NI is celebrating with 50% or more off all software and plugins across iZotope, Native Instruments, Plugin Alliance, and Brainworx.

Check out the offers below!

Native Instruments Deals

iZotope Deals

Plugin Alliance and Brainworx Deals